Meet the Advisors
Two perspectives. One integrated view of access.
Strategy and technology across the Canadian market access landscape.
Shannon Lee
Market Access Strategy & Payer Advisory
Shannon Lee is a senior market access professional with more than 15 years of experience supporting pharmaceutical and biotech companies across market access strategy, HTA, payer engagement and reimbursement.
Her experience spans the Canadian market access environment, including CADTH, INESSS and provincial payer decision-making.
Shannon specializes in helping clients translate complex evidence and payer considerations into clear strategic direction.
Areas of expertise
- Market access strategy
- Payer advisory
- Canadian HTA strategy
- Payer and HTA research
- Clinical and value positioning
- Evidence strategy
- HTA precedent assessment
- Payer-relevant value narratives
- CADTH and INESSS strategy
- Public and private payer perspectives
Shannon's work is particularly suited to clients who need senior strategic thinking, payer insight and decision-ready recommendations rather than a large-scale consulting team.
She works with clients across development, pre-launch and post-launch stages to identify access opportunities, anticipate challenges and strengthen their market access strategy.
Marc Godard
Market Access Technology & AI
Marc Godard builds the technology behind the practice, combining software development and applied AI with the market access questions Shannon works on every day.
He has worked in software since he was 17, and studied Cognitive Science at Queen's University with a Special Field Concentration in Artificial Intelligence.
He is the creator of Sitetra, a proprietary development platform that builds and deploys sophisticated websites and digital applications in a fraction of traditional timelines. Prototyping a market access idea takes days rather than quarters.
Marc's focus is turning market access problems into working software: making HTA intelligence searchable, accelerating evidence review, structuring payer research, and converting complex datasets into decision-ready information.
Areas of expertise
- AI-enabled market access tools
- HTA intelligence systems
- Evidence review automation
- Payer research analysis
- Market access dashboards
- Custom platform development
- Rapid prototyping
- Data structuring and integration
- Pricing and reimbursement tools
- Sitetra platform development
A market access idea does not have to stop at a recommendation. Where a workflow, dataset or decision could be improved with software, it can be prototyped, tested and put into practice.
Work with the whole team, or with one of us.
Our model is flexible. We can lead a focused strategic project, provide an independent expert perspective, build a digital tool, or complement an existing internal or consulting team.
Canadian Market Access Advisory
Senior market access, payer and pricing advisory for pharmaceutical and biotech companies navigating the Canadian healthcare system.
