Pharma Access

Market Access Technology & AI Solutions

Turning market access strategy into digital solutions.

Market access teams increasingly work with large volumes of evidence, payer intelligence, HTA decisions, pricing data and stakeholder insights. We combine market access expertise with advanced software development and AI capabilities to help clients turn this information into practical, scalable digital tools.

From rapid prototypes to fully developed platforms, we can design and build technology specifically around market access needs.

AI for Market Access

AI inside real market access workflows

AI has the potential to transform how market access teams find, assess and use evidence. The greatest value comes from integrating it into the workflows teams already run, not from adding a separate tool.

Solutions can be designed around a client's existing data, workflows and systems rather than requiring teams to adopt an entirely new process.

We can develop AI-enabled solutions for

  • HTA intelligence, systematically organizing and interrogating CADTH, INESSS and international HTA decisions
  • Payer insight, structuring and synthesizing qualitative payer research and stakeholder interviews
  • Evidence review, accelerating literature identification, screening and evidence synthesis
  • Competitive intelligence, monitoring products, indications, evidence and access developments
  • Value proposition development, organizing clinical, economic and patient evidence around payer-relevant value drivers
  • Evidence gap identification, helping teams identify where evidence may be insufficient to support reimbursement
  • Market access research, accelerating analysis across multiple evidence sources
  • Reporting and insight generation, converting complex datasets and research outputs into decision-ready information

Custom Platforms

Bespoke platforms for market access teams

Digital platforms built to support market access teams throughout the product lifecycle. Potential applications include:

HTA & Payer Intelligence

Centralize and interrogate historical HTA decisions, payer policies, reimbursement restrictions and relevant precedents.

Evidence & Value Management

Bring clinical, economic, patient and real-world evidence together in a structured environment to support value proposition development and evidence planning.

Payer Research

Organize payer and stakeholder research, capture qualitative insights and identify recurring themes across interviews, markets and payer types.

Market Access Dashboards

Interactive views of reimbursement status, access restrictions, evidence gaps, competitive developments and other market access indicators.

Launch & Access Planning

Digital tools to track market access activities, evidence milestones, payer engagement and launch readiness across markets.

Pricing & Reimbursement Tools

Customized platforms to organize pricing information, reimbursement considerations, precedents and scenario analyses.

Rapid Prototyping

Test the idea before the build

Market access technology does not always need to begin with a large-scale software project. We can rapidly develop working prototypes and minimum viable tools to test an idea before committing to a larger build.

ConceptPrototypeTestingRefinementDeployment

Particularly useful when teams want to explore

  • Could this market access workflow be automated?
  • Could AI reduce the time required for evidence review?
  • Could payer research be analyzed more efficiently?
  • Could our HTA intelligence be made searchable?
  • Could this complex Excel process become a digital tool?
  • Could an internal market access database become an interactive platform?

Sitetra

Rapid digital development for market access.

Our proprietary technology platform, Sitetra, enables sophisticated websites and digital applications to be developed and deployed exceptionally quickly.

Concepts can be developed and tested in minutes rather than requiring lengthy traditional development cycles.

A foundation for market access digital experiences

  • Interactive evidence tools
  • Payer and HTA portals
  • Project-specific market access platforms
  • Internal knowledge hubs
  • Digital dashboards
  • Stakeholder-facing tools
  • Rapid prototypes and proof-of-concepts

Where Market Access Meets Technology

We start with the market access problem, not the software.

Traditional technology development often starts by asking what should we build. Our approach starts by asking what the market access problem is, what information, workflow or decision could be improved, and what the simplest technology or AI solution is that can solve it.

01

Market Access Expertise

Understand the payer, HTA and evidence problem.

02

Strategic Definition

Identify the decision, workflow or opportunity.

03

Technology & AI

Design and build the solution.

04

Deployment

Put the solution into practice.

The result: market access solutions that are not only strategically sound, but built to be used.

Have a market access problem worth solving digitally?

Tell us the workflow, the decision or the dataset, and we can help determine whether a prototype, a platform or an AI solution is the right answer.

Start a conversation
Pharma Access

Canadian Market Access Advisory

Senior market access, payer and pricing advisory for pharmaceutical and biotech companies navigating the Canadian healthcare system.